Social networking is the organic routing of information, opinions, trends and feelings through groups, cliques and individuals; which perpetuates the mobility of individuals along this same path.
Wanna play telephone? Much like the old game of telephone, social networking spreads information about information, about successes and the evolution of business, and pleasure. One person tells another, then another, then another, until the megaphone is on and shouting to a sprawling crowd of onlookers.